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Table of Contents

Articles

The role of internal communication in the company management Barbara Bielicka

11-26

Narration in the marketing communications Magdelena Zubiel-Kasprowicz

27-36

Role of communication in the organization management process Agnieszka Szymankowska

37-52

Flash mob as a tool of marketing. The use of a crowd psychology in promotion of institutions and products of culture Magdelena Józefa Cyrklaff

53-70

Customer satisfaction and enterprise market activity risk Lech Nieżurawski, Krzysztof Śmiatacz, Grażyna Owczarczyk-Szpakowska

71-86

Multilateral negotiations - concept of research Andrzej Kozina

87-100

Multiparty negotiations in insurance area – basic conception Agnieszka Witwicka

101-116

Origins of selforganization in terms of modern management concepts Marek Jabłoński

117-128

Talent management in Polish comapnies and comparison to Visegrad countries Tadeusz Leczykiewicz, Agnieszka Springer

129-144

Economic entrepreneurship of women Eugeniusz Niedzielski

145-152

Positive organizational potential as a valuable resource of the contemporary company Bohdan Godziszewski

153-174

The impact of the project culture on project management effectiveness Joanna Haffer

175-192

Organisational structures as an expression of the maturity of project management in the enterprise Tomasz Janicki

193-208

Selected aspects of organizational culture vs. formation of Human Capital Aneta Kisiel

209-220

The influence of company’s dynamic capabilities on achieving a competitive advantage as the new management paradigm Ilona Penc-Pietrzak

221-238

The importance of knowledge in building innovative enterprise potential Wojciech Popławski

239-252

The assessment of the financial condition of ‘section H’ enterprises – transport and storage Karina Zawieja-Żurowska, Artur Zimny

253-272

Local authority bonds issue in Poland as a way of raising of capital Jolanta Ciak, Marcin Boldt

273-288

The use of gravity models in setting and location analysis Zbigniew Drewniak

289-298

Insurance brokers market dynamics in Poland before deregulation Jarosław Krajewski

299-306

Analysis of relationship of housing market price Tomasz Stryjewski

307-322

Are placements effective? Employers’ viewpoint Zenon Wiśniewski, Jarosław Sobek

323-342

Demographic trends in the Lodz region and their implications for seniors 50+ Jolanta Woźnica, Andrzej Tokarski

343-352

The six thinking hats method in relation to other heuristic methods Małgorzata Kowalska

353-368

Exchange of information in the EU and counteraction of tax avoiding Robert Draba

369-394

Needs, behaviors and preferences of transport as the basis for the management of urban logistics transport subsystem Krzysztof Grzelec

395-408

Build-to-Order as a management concept of products spectrum in the automotive industry Agnieszka Szmelter

409-428

„Żegluga Bydgoska Company” – possibilities and perspectives Andrzej Makowski

429-442

Inland waterways kujawsko-pomorskiego region as a nexus of international transport corridors of the TEN-T Iwona Wasielewska-Marszałkowska

443-462

The expedition sponsorship as an element of tourism management Katarzyna Czaińska, Marek Datko

463-478

Barcelona effect in tourism. Analysis of the influence of selected large sporting events on tourist traffic in selected destinations-organizers Jacek Borzyszkowski

479-498