The use of gravity models in setting and location analysis

Zbigniew Drewniak


The article discusses the gravity models as an example of a tool that helps to analyze localization and the market coverage. Especially Reilly’s law of retail gravitation was presented in details as the milestone. The discussion was supported by calculations concerning two cities – Torun and Bydgoszcz and thus their impact on shopping preferences of inhabitants of neighboring places. The issues are mainly used in logistics, but also in marketing, advertising and sales.


gravity models, Reilly’s law of retail gravitation


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Print ISSN: 1643-8175, Online ISSN: 2451-0955, DOI prefix: 10.19197, Principal Contact: