Customer satisfaction and enterprise market activity risk

Lech Nieżurawski, Krzysztof Śmiatacz, Grażyna Owczarczyk-Szpakowska

Abstract


The purpose of this paper is to demonstrate the role of customer satisfaction in reducing the risks of the business market. The results of measuring the level of customer satisfaction allow to create an early warning system against the danger of decline in sales revenue in the future.


Keywords


customer satisfaction, antecedents and consequences of customer satisfaction, risk management, profile analysis

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Print ISSN: 1643-8175 (2451-0947), Online ISSN: 2451-0955, DOI prefix: 10.19197, Principal Contact: tbr@wsb.torun.pl