The expedition sponsorship as an element of tourism management

Abstract

Authors presented analysis of impact of sponsorship in contemporary tourism management. Based on case study of expedition on the K2 mountain pick, authors described process of gaining sponsors, creation of sponsoring strategy, change management caused by failure and finally successes of the whole project. Of course, case study analysis has been predicted by theoretical studies of such concepts like tourism, sponsoring, sponsorship, and tourism management. In formulated conclusions authors underlined meaning of planning, managers skills and competition, ethical aspect of decision making under pressure of crisis and many other problems related to the subject of the paper.