The influence of company’s dynamic capabilities on achieving a competitive advantage as the new management paradigm

Abstract

The paper presents the most important conceptions of achieving a company’s competitive advantage: Porter’s five forces model based on the SCP paradigm; the conception of strategic conflict, which uses the tools of game theory; resource-based perspective, which emphasizes the distinctive resources and skills of a company and the dynamic capabilities approach, which is very useful in turbulent environment. The last conception is correctly treated as the new management paradigm.