Zubiel-Kasprowicz, Magdalena, WSB University in Torun, Poland
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Vol 18, No 4 (2019) - Articles
How much is a character worth in a storytelling narrative? Storytelling as a factor reducing sales transaction costs
Abstract PDF
Print ISSN: 1643-8175, Online ISSN: 2451-0955, DOI prefix: 10.19197, Principal Contact: tbr@wsb.torun.pl