The analysis of equestrian tourism potential in Poland

Abstract

Economic transformation in Poland and around the world result in tourists having increasingly larger amounts of free time and finance, and therefore more and more attention is being paid to leisure activities, recreation and tourism. Every year there is a growing number of tourists wanting to spend their holidays actively, in natural surroundings. One of the forms of active tourism, increasingly popular in our country, is equestrianism. The article presents its national product potential, as well as examples of relevant promotional activities undertaken by the Polish Tourist Organization and by particular regions.