Omnichannel as a new challenge for logistics

Dariusz Weiland

Abstract


The goal of the article is to present the Omnichannel strategy in e-commerce. The article discusses the characteristic features of the e-commerce market in Poland and the influence the society has on e-trade, as well as the major challenges and problems for the logistics in the
Omnichannel strategy.


Keywords


Omnichannel, e-commerce, logistics

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References


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DOI: https://doi.org/10.19197/tbr.v15i4.57

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Print ISSN: 1643-8175, Online ISSN: 2451-0955, DOI prefix: 10.19197, Principal Contact: tbr@wsb.torun.pl